Why Join the CoolSign Partner and Reseller Team?

Digital signage is the next big medium, and in the coming years digital screens will be as common in retail, public spaces, facilities and workplaces as posters and backlit signs. The opportunity to sell the products and services to fulfill the needs of countless clients is massive. But it also bewildering for companies in complementary industries, and for companies that already work with AV systems and IT, because there are now so many companies offering a software “solution” for digital signage.

How does a company even get started finding clarity in all that market noise?

By choosing a vendor that is a true partner, that understands the full scope of the opportunity and the challenges, and both acknowledges and respects the needs of partners.

At CoolSign, we “get” that our software product is a central part of the solution, but just a part. We believe strongly that the best solution for end-users represents the sum of many parts, and a product and service ecosystem.

The CoolSign Difference

We have business development people, not sales people. We help develop the business for our resellers and partners and stay out of direct deals with end-users. A good opportunity for us is a good opportunity for our partners, as we nurture, develop and pass them along.

We take a consultative approach with our business partners and end-user clients, providing the help and advice needed to ensure success. We’re able to do that because we’ve been at this for more than a decade, and have a deep well of insight, experience and ideas on what’s going to work to draw from.

Some of the biggest, most heavily marketed names in the software industry sell on the basis of something called Software as a Service. It’s an interesting proposition for early stage end-users because a lot of the IT needs are covered off in what amounts to renting the software and back end infrastructure for a monthly fee. But that model often means resellers are just the intermediaries and lose contact and control of their end-user clients, and are marketing a service that can grow too costly at scale.

We sell a package to resellers, and let them set the pricing and service offer according to how they want to conduct business and work with clients. CoolSign is the reliable, speedy software engine under the hood, but our resellers are in the driver’s seat.

We empower custom branding of the user experience, meaning resellers can market the platform as their own;

• Multi-tenant support that lets customers manage one network and “rent out” parts of it to other operators. You can be your own micro-Software as a Service provider, but control the back office and sell on your own schedule and terms;
• Our Application Programming Interface (API) that lets resellers and end-users write their own GUI and specialty vertical applications;
• We support for multiple languages, starting with German and Spanish, and more to come;
• We provide total life cycle management of deployed media players, including staging, retired and cloning;

Resellers and partners who get involved with our ecosystem are opting in to a world-class software platform that has been designed to deliver a reliable, industrial-strength software platform that represents years of direct experience and the application of the latest advancements for PCs, mobile, Web services and other complementary technologies . We’ve packaged that up in an easily learned, easily used system that lets resellers and clients effectively manage screen networks. Our digital signage platform allows companies to create, manage and deliver powerful, dynamic content across an entire organization, no matter the size.

Many years of direct experience has taught us that the things that truly matter with a platform are reliability and efficiency, and what they mean to the true total cost of ownership of networks. A digital signage network must run reliably, and we’ve put all our hard-won experience and learning into a platform design that ensures when our clients deploy networks, they’re using something that will create very few headaches, and can be effectively managed and controlled remotely.

That’s important for our resellers because they must have absolute confidence the services and people they are introducing into their client system will help their business, not hurt it. Resellers who sign up with CoolSign get new business, not new headaches.