What We Do
Digital signage is in our DNA. It’s not a business unit, or a part of our product line. It is our company.
We believe there is an art and science to digital signage, and we think developing and delivering the best enabling technology requires understanding and addressing the key business drivers behind networks. Networks that really work understand and respect their audiences, communicate powerfully, and deliver on objectives that were well-defined and understood from the start.
We’ve developed what is the best digital signage application on the market – for small businesses all the way up to Fortune 500 companies – because it just works.
CoolSign has all the features and functions to drive the most sophisticated multi-screen landmark displays, and run highly-targeted advertising media and communications networks. We do all that cool stuff, and do it well. But many years of direct experience has taught us that the things that truly matter are reliability and efficiency, and what they mean to the true total cost of ownership of networks.
A digital signage network must run reliably. We’ve put over 12 years of hard-learned experience into a platform architecture that ensures when our clients deploy networks, they’re using something that will create very few headaches, and can be effectively managed and controlled remotely.
A network also needs to be efficient. CoolSign is designed to make planning, scheduling, distributing and monitoring media an easy, speedy and accurate process. This is critical because as you grow your network, you don’t want to have to grow headcount to manage it as well. With CoolSign you can manage even huge networks with minimal time requirements.
Controlling that total cost of ownership is among the most critical factors in determining the success or failure of networks, no matter what else defines success.
CoolSign’s client base covers a broad spectrum, from retail to corporate, to pure-play out-of-home advertising (DOOH) networks. With every project, we learn new things and adapt them to the product.
Two of the key things we’ve learned through the years are to stick to what we’re good at, and steadily educate our clients, partners and the industry as a whole. We just do software, and our partner ecosystem helps deliver best practice work in all the areas that contribute to excellence. We sell through our dealers, because they have direct, ongoing relationships with customers, and they can most effectively deliver solutions.
Our job is to give our partners the best product, but also educate them. All of our resellers go through extensive, multi-day training to not only certify them on the platform, but also get them fully conversant and capable in the business of digital signage.
We also believe, passionately, in raising the level of education and understanding across our client base and the broader industry. The more success stories out there, the more we all benefit.